Stonefeet
Gear up for adventure
Stonefeet is a Romanian sporting goods ecommerce brand equipping people for everyday adventure. When Studio Greenhouse's 2022 brand audit revealed a lack of purpose and cohesive identity, a complete rebrand followed.
Through research and interviews, they discovered customers wanted more than transactions, they craved community and understanding of why they love sports.
The rebrand centered on "progressing together," with a modern yet warm visual identity featuring a compass logomark and topographic patterns that invite exploration. A human, friendly, empowering voice and comprehensive messaging guidelines create an approachable invitation to adventure backed by genuine community.
Through research and interviews, they discovered customers wanted more than transactions, they craved community and understanding of why they love sports.
The rebrand centered on "progressing together," with a modern yet warm visual identity featuring a compass logomark and topographic patterns that invite exploration. A human, friendly, empowering voice and comprehensive messaging guidelines create an approachable invitation to adventure backed by genuine community.
Services
Industry
Lifestyle, E-commerce
Duration
8 weeks
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