Industry
coustic Solutions & Construction Services
Location
Romania
Duration
4 weeks
Services
web design
webflow development
Eliminating Acoustic Discomfort Through Innovation
The challange
Sonus needed to establish their position as the unique distributor of Sonaspray in Romania. Serving specialized markets including offices, commercial spaces, event halls, and multipurpose venues. The challenge was translating highly technical acoustic solutions into accessible messaging for decision-makers who may lack acoustic engineering expertise.
Their Sonaspray cellulose adhesive solution reduces excessive reverberation discomfort using natural, fireproof, and recycled materials but communicating these complex benefits required a sophisticated approach that balanced technical credibility with practical understanding.
The approach
Strategy
We positioned Sonus as the authoritative acoustic solution provider in Romania, emphasizing their exclusive distributor status and technical expertise. The strategy focused on educating prospects about acoustic problems they may not realize they have, then presenting Sonaspray as the comprehensive solution.
We structured content around the core message: "Eliminate acoustic discomfort caused by excessive reverberation with Sonaspray adhesive cellulose - in a fast, simple, and ecological way" to immediately communicate value proposition and environmental benefits.
Web design
The design reflects technical precision while remaining approachable for non-specialists. We used clean, professional typography that conveys engineering expertise without intimidating decision-makers from various industries.
Visual elements emphasize the versatility of applications - from offices and commercial spaces to industrial halls and conference rooms, using before/after acoustic scenarios and application photography to demonstrate real-world impact.
The color palette combines trustworthy blues with natural tones, reinforcing both technical reliability and the eco-friendly nature of the cellulose-based solution.
Webflow development
The website was built on Webflow with specialized functionality for technical product presentation. We created detailed product specification sections, application galleries, and case study showcases that allow prospects to understand both the technical capabilities and practical applications.
The CMS structure enables easy updates for new project case studies, technical documentation, and industry-specific applications. Integration with inquiry forms captures leads with specific project requirements, enabling more targeted follow-up conversations.
Mobile optimization ensures accessibility for on-site decision-makers evaluating acoustic challenges in real-time.
The results
We delivered a website that successfully positions Sonus as Romania's premier acoustic solutions provider. The platform effectively bridges the gap between complex acoustic engineering and practical business needs.
The technical yet accessible approach has increased qualified inquiries from target sectors including corporate offices, retail spaces, and industrial facilities.
The emphasis on environmental benefits and rapid installation process has resonated particularly well with modern businesses prioritizing sustainability and minimal operational disruption.
“Openstead is a startup from Londo that does data manipulation to help portofolio managers to decrease their insurance by implementing the right solutions using the best practices. “
Tim Dudas
CEO & FOUNDER OPENSTEAD
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