Industry
Restaurant & Hospitality
Location
Romania
Duration
6 weeks
Services
web design
webflow development
Memories around the table
The challange
The restaurant market heavily relies on social media marketing, yet most establishments maintain outdated websites that fail to reflect their brand experience. Sasta wanted to differentiate itself by creating a cohesive, approachable digital presence that mirrors their in-person hospitality.
Their brand centers on providing a comfortable, family-like atmosphere for every guest. Our challenge was translating this warm, welcoming experience into a digital format that would resonate with website visitors and drive foot traffic.
The approach
Strategy
We focused on balancing approachability with professionalism—key to attracting both casual diners and special occasion guests.
Our approach featured vibrant colors and organic, irregular patterns that reflect the restaurant's personality. We structured the website to prioritize menu categories on the homepage, with each category functioning as an individual page for enhanced Google indexing and improved SEO performance.
Web design
The brand is family friendlly, fresh and accessible. We’ve chosen Moreganic as a font, it’s irregular letter sizes and irregular shape made it the perfect choice. Complementary, we’ve used Bogue as the secondary font. It’s serifs are in constrast with Moregnaic, making it look more professional.
From a color point of view, we’ve chosed fresh colors with our Green as the main color. This reflects the freshness of the ingredients.
Webflow development
The website was developed on Webflow using CSM and Client-First Framework.
All the elements are integrated in a CMS so they are easy to edit and maintain by any team member. From product name and iamges to team members, everything can be easily added by any team member.
To make the website even easier to use, we’ve created all the content in a component based structure so it can be easily used on other pages.
The results
As a result we have a website that is unique, fresh and can be used as laverage in the competitive restaurant market.
We’ve indexed the website in Google Search console and intalled analytics tools like GA4 and Microsoft Clarity. We’ll be able to monitor the data after the restaurant will be launched.
“Openstead is a startup from Londo that does data manipulation to help portofolio managers to decrease their insurance by implementing the right solutions using the best practices. “
Tim Dudas
CEO & FOUNDER OPENSTEAD
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