Industry
Automotive Services
Location
Europe
Duration
3 weeks
Services
web design
webflow development
Bring you car Back to Original
The challange
BTO (Back to Original) Paintless Dent Repair needed to establish credibility in the specialized automotive restoration market. Led by Florin Rujoni and his skilled team of PDR technicians, the business required a professional digital presence that could communicate the precision and expertise required for paintless dent repair services.
The challenge was educating potential customers about the benefits of paintless dent repair over traditional body shop methods while showcasing the technical skill of their certified technicians. They needed to attract both individual car owners and commercial fleet managers seeking cost-effective vehicle restoration.
The approach
Strategy
We positioned BTO as the premier paintless dent repair specialists, emphasizing their team's technical expertise and the "Back to Original" promise of restoration quality.
The strategy focused on demonstrating the value proposition of PDR - maintaining original paint, faster turnaround times, and cost savings compared to conventional repair methods.
Web design
The design reflects precision craftsmanship while remaining accessible to everyday car owners. We used clean, professional aesthetics that convey technical expertise without intimidating customers unfamiliar with PDR processes.
Visual elements emphasize before-and-after transformations, with high-quality photography showcasing the seamless results achievable through paintless dent repair.
The typography balances professional credibility with approachable communication, essential for building confidence in a specialized service.
The color palette combines automotive industry standards with fresh, modern tones that differentiate BTO from traditional body shops while maintaining professional authority.
Webflow development
The website was built on Webflow with specialized functionality for automotive service presentation. We created detailed service showcases, team member profiles, and before-after galleries that demonstrate the quality and precision of PDR work.
The CMS structure enables easy updates for new project showcases, team member additions, and service expansions. Integration with booking systems allows customers to schedule consultations and estimates directly through the website.
Mobile optimization ensures accessibility for customers photographing damage and seeking immediate estimates while on-the-go.
The results
We delivered a website that successfully positions BTO as Romania's leading paintless dent repair specialists. The platform effectively communicates the technical expertise and quality assurance that sets professional PDR apart from conventional body shop repairs.
“Openstead is a startup from Londo that does data manipulation to help portofolio managers to decrease their insurance by implementing the right solutions using the best practices. “
Tim Dudas
CEO & FOUNDER OPENSTEAD
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